{"title":"New In","description":null,"products":[{"product_id":"mens-necklace-silver","title":"Apex Mens Necklace Silver","description":"\u003cp\u003eMost chains at this price point are hollow. They look the part online, but the second you pick them up, they feel weightless and within a few weeks, the links inevitably flatten where they sit against your collarbone.\u003c\/p\u003e\n\u003cp\u003eWe bypassed the hollow construction and built this using solid 316L stainless steel. The 3mm rope chain is thick enough to read as a substantial piece rather than a fragile thread, yet light enough to wear every single day without it getting in the way.\u003c\/p\u003e\n\u003cp\u003eThe cross pendant is a double-layer design, precision cut and assembled rather than cheaply cast as one single piece. This layered construction gives it actual depth, allowing it to catch the light dynamically from every angle instead of sitting flat. It works seamlessly tucked under a button-down shirt or sitting out over a plain t-shirt.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSpecs\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e Solid 316L Stainless Steel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eChain:\u003c\/b\u003e 3mm rope chain, 55cm length\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003ePendant:\u003c\/b\u003e Double-layer cross construction - T\u003cspan\u003ehickness 10mm, width 34mm, height 22mm\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClasp:\u003c\/b\u003e Secure lobster clasp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eDurability:\u003c\/b\u003e Sweat, shower, and gym-proof. Will not tarnish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eWeight:\u003c\/b\u003e [X]g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eSizing\u003c\/b\u003e One length (55cm). Engineered to sit perfectly mid-chest on most men.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCare Instructions\u003c\/b\u003e Wipe it down with a soft cloth. That’s it.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy We Made It\u003c\/b\u003e A solid chain costs more to manufacture than a hollow one, and they look identical in a photograph. The difference is the actual weight in your hand, how it drapes on the neck, and the fact that it will still look exactly like this a year from now.\u003c\/p\u003e","brand":"IDENTITY.","offers":[{"title":"Default Title","offer_id":58776135434624,"sku":null,"price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/5798\/5920\/files\/1c5d2170-9839-49ba-96fb-bc5757b95e26.jpg?v=1788184660"},{"product_id":"watch-style-bracelet","title":"Executive Watch Style Bracelet","description":"\u003cdiv role=\"feed\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv role=\"article\" tabindex=\"0\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp dir=\"ltr\"\u003eThe profile of a watch bracelet, without the dial.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost adjustable bracelets rely on cheap sliders, stretching elastic, or a chain extender that hangs off the end. This uses the same link and pin construction as a watch strap. You take links out to size it, so it sits flush rather than approximately. No overhang.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe steel is 316L and the black is PVD coated, which means the colour is bonded into the metal rather than sitting on top of it. Nothing to chip or wear through, and no patchy clasp after six weeks.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e12mm across, so it reads as substantial without being heavy. Wears on its own or next to an actual watch.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSpecs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e316L stainless steel\u003c\/li\u003e\n\u003cli\u003ePVD coated, two-tone silver and black\u003c\/li\u003e\n\u003cli\u003e12mm width\u003c\/li\u003e\n\u003cli\u003eFold-over clasp\u003c\/li\u003e\n\u003cli\u003eWeight: 50g\u003c\/li\u003e\n\u003cli\u003eResists tarnishing\u003c\/li\u003e\n\u003cli\u003eFine in the shower and at the gym\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSizing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOne size. Ships with a link removal tool so you can size it yourself in about two minutes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWipe with a soft cloth. That's it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy we made it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost men own a bracelet that doesn't quite fit. Slightly loose, slightly tight, never right. Sizing it yourself takes two minutes and solves something people have quietly put up with for years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"IDENTITY.","offers":[{"title":"Default Title","offer_id":58776136548736,"sku":null,"price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/5798\/5920\/files\/IMG_9318.jpg?v=1788180364"},{"product_id":"montblanc-style-bracelet","title":"Ethos Identity Bracelet","description":"\u003cp\u003eMost leather bracelets fail in one of two places - The cord cracks, or the clasp gives out.\u003c\/p\u003e\n\u003cp\u003eThat is because the industry standard is bonded leather - Cheap, glued together offcuts that inevitably split along the braid within a few months. We bypassed that entirely and built this using full-grain braided leather, designed to wear in, not wear out.\u003c\/p\u003e\n\u003cp\u003eThe closure is engineered from 316L stainless steel and features a magnetic lock with a twist mechanism. Once it is secured, it stays on even when pulling your arm through a heavy coat sleeve. The detailing is deeply engraved rather than printed, ensuring it never fades or rubs away.\u003c\/p\u003e\n\u003cp\u003eIt provides a softer, more understated alternative to heavy steel links. It works under a button down shirt just as effortlessly as it does with a plain t-shirt. It elevates the fit without announcing itself.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSpecs\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eMaterial:\u003c\/b\u003e Full-grain braided leather\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eClasp:\u003c\/b\u003e 316L Stainless Steel with magnetic twist-lock\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eSizing\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in two lengths. 19 and 21cm. If you are between sizes, choose the smaller option. High-quality leather naturally gives and molds to your wrist with wear.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCare Instructions\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eKeep it out of prolonged water. It handles rain and daily sweat without an issue, but take it off before showering or swimming.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy We Made It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eNot every piece needs to be heavy steel. Some days you want an accessory that sits a little quieter. We wanted to deliver that understated look, but without the cracked cord and broken clasp you usually get six months in.\u003c\/p\u003e","brand":"IDENTITY.","offers":[{"title":"19mm","offer_id":58822381142400,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"21mm","offer_id":58822381175168,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/5798\/5920\/files\/4139fa1f-669e-42cd-b444-d13bd95adc51.jpg?v=1788182940"}],"url":"https:\/\/identitycollectives.com\/collections\/new-in.oembed","provider":"IDENTITY.","version":"1.0","type":"link"}