About IDENTITY.

About Identity

Most men's jewellery falls into one of two camps.

Cheap stuff that looks right for about three months, then goes dull, turns your wrist green, or the clasp gives out and your bracelets gone. 

Or £250 for a name.

There wasn't much in between... So we made it.

What that means in practice

Same material the expensive brands use. PVD coated, which bonds to the metal rather than sitting on top of it, so the finish holds instead of wearing off. 

Waterproof, so the shower and the gym and the sea are all fine. Doesn't tarnish, go green or fall off! 

Priced at what it costs to make properly, rather than what a name can charge.

Who it's for

Men who demand to feel at their best. One or two pieces worn every day, anchoring your routine and your confidence. Nothing that shouts. Nothing that needs explaining. If you've ever taken something off because it started looking tired (or even worse goes green on your wrist)... You already know what we're trying to fix.

Behind it

I'm Matt. I started Identity because I couldn't find what I wanted at a price that made sense, and I got tired of replacing things that shouldn't have needed replacing.

Everything here is what I wear myself, tried and tested for months and months before launching! 

If you've got a question about sizing, materials or anything else, message us at help@identitycolletives.com. I'll answer.

I stand by every piece we make, and I hope you enjoy wearing them as much as I do.

For the man you're becoming.