THE IDENTITY STORY

Built For Men Becoming More.

Identity wasn’t created to be “Another jewellery brand.”
It was built for men who raise their standards -

The ones who want the details of their life to actually mean something.

For years, men only had two choices:

Cheap, plated jewellery that fades, flakes, and looks tacky.
Or
Overdesigned pieces that don’t fit the modern, minimal masculine style.

There was nothing clean.
Nothing subtle.
Nothing you’d actually want to wear every day.

So I created Identity.

Why We Exist

Every piece starts with a simple belief:

When a man sees something powerful on his wrist, he carries himself differently.

Our pieces aren’t about flexing.
They’re about presence.
About wearing something that quietly raises your standard every time you feel it on your skin.

This brand is for the man who:

  • Is levelling up

  • Holds himself to a higher standard

  • Takes pride in the details

  • Knows understated is stronger than loud

  • Understands who he is - And who he’s becoming

How We Build Our Pieces

Nothing here is random.
Nothing is rushed.

Every Identity piece is crafted with:

  • 316L Stainless Steel - The same grade used in premium watches

  • Waterproof and sweatproof construction

  • Fade resistant hardware

  • Daily wear durability

  • 12-month no fade guarantee

If a piece doesn’t meet the standard, we don’t release it.

This is jewellery built for men who actually live in their accessories -

Not just wear them for photos.

What Makes Us Different

Minimal by design. Masculine by intention. Built to last.

Our pieces are:

  • Clean, not noisy

  • Premium, not pretentious

  • Built for the gym, work, nights out, and everything in between

  • Designed to elevate your look without shouting for attention

Identity is small on purpose.
We create in limited runs - Not mass production.

The Founder Story

I started Identity because men deserve more than cheap, fast-fashion jewellery.

I’ve always believed in becoming the strongest, most disciplined version of yourself -

And in the importance of the details that remind you who you are becoming.

Identity was built during a period of rebuilding, growth, and levelling up in my own life.

Every piece represents a standard.
A decision.
A moment you choose to be a little more than you were yesterday.

This isn’t a brand.
It’s a reflection of the man wearing it.

And if you’re here reading this, you’re probably on that journey too.

This Is The Identity Movement

We’re more than bracelets.

We’re a mindset:

  • Show up at your best

  • Carry yourself with intention

  • Become the man you’re meant to be

Every piece is a reminder of that mission.

IDENTITY.